Hello SmileCon^® 2025 Exhibitors,

This email is to share important information regarding SmileCon^® 2025 in Washington, D.C. from October 23-25, 2025.

Exhibitor Resources

Don’t forget to check out our Exhibitor Resources page for updates leading up to SmileCon including access to our exhibitor services kit, full exhibits schedule, webinar slides & recordings and more!

Important Deadlines

Exhibitor Service Kit

Please review the Freeman Exhibitor Service Kit. This is your one-stop shop for all booth supplies – furniture, shipping information, scheduling, and more.

Move in Schedule Update

SmileCon 2025 has recently adjusted its move in schedule – please ensure to take note of this shift –

Invite your Customers to SmileCon! 

Don’t miss out on your opportunity to invite your customers to save $75 off new registrations for 1-day, 2-day or Smile Pass. A unique promo code was sent directly to your primary contact from SmileCon@ada.org. If you would like to have the code resent, please email SmileCon@ada.org.

Move in Schedule Update

SmileCon 2025 has recently adjusted its move in schedule – please ensure to take note of this shift –

People's Choice Awards

We’re excited to bring back our People’s Choice Awards! Attendees will have the opportunity onsite to vote for their favorite booths based on friendliest staff/best sales team, best giveaway, best interactive experience and best overall design. Voting will begin Thursday, Oct. 23 at 9:00 a.m. and closes Friday, Oct. 24 at 5:00 p.m. QR codes will be placed on onsite signage to submit your vote. Winners will be announced on Saturday, Oct. 25 during the Dental Central Tailgate.

Registration and Housing

Ensure you register prior to arriving onsite to avoid lines when checking in. Housing links will be available in your registration confirmation. Note – the housing deadline is Oct. 3 to secure discounted rooms. Registration and housing information are shared with the main company contact by our partner, Maritz. Please reach out to adaexh@maritz.com if you have any questions.

Lead Retrieval

Invest in lead retrieval to instantly scan, collect, and qualify attendees in real-time. Technology is supported by Maritz and available to purchase through the Exhibitor Service Kit.

Sponsorship

Are you interested in expanding your SmileCon presence? Please reach out to our dedicated sponsorship team to learn more about opportunities.

We look forward to seeing you in Washington, D.C.!

Thank you,

Kelsey Kwasniak

Exhibits & Sponsorship Manager

P: 312-673-5387

E: adaexhibits@smithbucklin.com

Lily Beech

Exhibits & Sponsorship Coordinator

P: 312-673-5971

E: adaexhibits@smithbucklin.com